With polished diamond exports from Belgium seeing a 30 per cent increase in the first quarter of 2011, it’s clear that these sparkling stones are still a girl’s best friend. Members frequently ask lifestyle concierge to recommend bespoke jewellers, usually when they are looking to have a truly one-off piece created. With more and more people looking for something unique rather than wanting a brand name, the personalised jewellery industry is growing at a rapid rate to answer this demand. ‘There will always be a market for Cartier, Tiffany and Boodles,’ says luxury retail specialist Hannah Rech. ‘But their high price tags and ease of availability don’t appeal to everyone.’
At lifestyle concierge we often suggest the idea of a personal diamond merchant or jeweller to members looking for something different. These specialists will seek out a creative, unique jewellery design on your behalf and arrange for it be crafted by artisan goldsmiths, resulting in a highly individual piece. These merchants do not stock branded names, preferring instead to sell jewellery that comes with a story and is unique to the individual.
Hannah comments: ‘The luxury market is different today – it’s smarter and more interesting than ever before. This makes it a fantastic time to consider commissioning your own bespoke ring, bracelet or necklace, with jewellers becoming more adaptive, responsive and accommodating to the needs of the customer.’ A personal jeweller combines the sourcing of a high-quality product with an impeccable professional service that will ultimately save you a lot of time.
The jewellers we recommend to our members have been working in the industry for more than 30 years, with several having been commissioned to create jewellery for members of the Royal Family. The prices we get through these companies are better than those found on New Bond Street, with savings on average between 30 and 50 per cent.
‘You have to be meticulous when choosing a personal jeweller,’ Hannah advises, ‘as you will be paying them a large sum of money to create something that should be exactly how you imagined it.’ They must have the expertise of a certified diamond trader, the artistic capabilities of a jewellery designer, the detailed knowledge of an artisan goldsmith, and the same amount of passion about the project as you.
We have been working with some of these jewellers for more than 10 years so they are tried, tested and vetted. These companies put the customer’s experience at the top of their priorities and realise that, whether it’s for a proposal, commemorative gesture, self reward or specialist collection, a fine jewellery purchase should be viewed as a milestone in a person’s life.
Call one of the retail team to find out more about working with a personal jeweller or to discuss commissioning your own bespoke piece.
Members choose a personal jeweller to:
- Create their own bespoke piece of jewellery
- Be involved in the design process
- Work with a passionate industry expert
- Buy jewellery of a higher quality, and better price, than that available at New Bond Street
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